Google This: Build a Custom Branded Channel on You Tube

Any one can upload a video onto You Tube, Google’s online video community.  But if you plan on uploading a lot of video, then you should create a branded experience with your customized look and feel.

You Tube lets you build a brand channel which is a premium (but free) customizable page where you can present all of your video content.  It lets you build a centralized video library which acts as a hub for the community to watch your videos and connect with your brand.  And while it’s free, quick and easy, it’s something your competitors probably won’t think to take advantage of – giving you a differentiated brand experience.

Here’s how to do it:

Highlight Box – Tell folks who you are. Add an in-depth profile of yourself or your company to engage users.

Channel Graphic – this is your logo, or an icon that would best represent your brand.  See how Pepsi did it here.

Subscriptions – here you can promote sub channels or related channels and keep users aware of your latest posts

Play lists – use this to organize and categorize your video content for your users (by product type, usage, technical level, etc,)

Banner Graphic – here is where you place your brand and differentiate your channel by using the channel site background.  You can replicate the look and feel of your web site, and integrate an image map that links back to your site.

Featured video – show your best video here as it’s the first thing your visitors will see.  You can place your current TV spot; welcome video, or most popular video here.

As with a regular YouTube video post, your visitors will be able to embed the video onto their own website, comment on the video, post a video response, subscribe to your channel for updates, rate your video and more.  Check it out at YouTube Help.

3 Responses to “Google This: Build a Custom Branded Channel on You Tube”

1. 7 Google Tools Every Marketer Must Use | Loud Amplifier Marketing on December 21st, 2008:

   […] 6) Branded Channels on YouTube […]

2. 7 Google Tools Every Marketer Must Use « on December 21st, 2008:

   […] 6) Branded Channels on YouTube […]

3. Abram Andra on December 21st, 2008:

   I’m really loving the theme/design of your site. Do you ever run into any web browser compatibility issues? A small number of my blog audience have complained about my website not working correctly in Explorer but looks great in Safari. Do you have any solutions to help fix this issue?