How would you like a free tool that helps differentiate your paid search listings, increases your click thru rate, streamlines the shopping cart check out process, and wipes out your merchant services fees?  Interested? Google Checkout is a payment process which integrates with your AdWords campaign and your website, allowing your customers to buy from […]

Any one can upload a video onto You Tube, Google’s online video community.  But if you plan on uploading a lot of video, then you should create a branded experience with your customized look and feel. You Tube lets you build a brand channel which is a premium (but free) customizable page where you can […]

Can non-technical marketers actually set up a search optimized web site, complete with blogs, credit card processing, email marketing, and analytics all by themselves and begin selling products in a matter of hours? Yes. GoDaddy has created a series of integrated tools that allow you to literally do everything in a matter of hours and […]

This week I was interviewed by Karen Marchione for Compete’s weekly Financial Services Advisor Newsletter. The theme of “Trust” dovetails with the presentation I gave yesterday at JFAM:Live! to over 100 financial services marketers – in today’s environment your internet marketing and web site need to convey trust, ease and security more than ever before. […]

One of my favorite tools is the free toolbar from Compete which measures web site traffic, rankings, keywords driving traffic, competitive positioning and more. It gives me a quick snapshot of every site I browse, and when I want to dig deeper I can get access to some very revealing competitive insight quickly. Compete is […]