You should never fake it. To counteract scathing reviews by Web users at sites like InfomercialScams.com and RealSelf.com, do-it-yourself face-lift maker Lifestyle Lift  allegedly posted fake user reviews with positive critiques by supposed patients to review sites and other destinations.  But this strategy had a flaw:  the “patients” turned out to be company employees who had been paid to […]

I never thought I would see the day when I was delighted by Northwest Airlines. Today I got this in my email: A jump start can be the perfect beginning. That’s why we’re excited to provide you with 10,000 complimentary Elite Qualifying Miles (EQMs) – which have already been deposited into your WorldPerks account – […]

Apparently, it’s hard to find good people out there. I have recently had several CEO’s and CMO’s tell me that they are frustrated with the candidates they are interviewing for various marketing roles, ranging from “utility player” marketing mangers to Senior VP’s . They tell me of candidates yawning during interviews, looking at their watches, […]