What do you know, Ma Bell sent me a letter. She doesn’t want to take me for granted anymore. Today I got a letter that literally opens with “We know better than to take your business for granted”, and then spells out an offer that actually could save me $40 a month if I switched […]
This week I was interviewed by Karen Marchione for Compete’s weekly Financial Services Advisor Newsletter. The theme of “Trust” dovetails with the presentation I gave yesterday at JFAM:Live! to over 100 financial services marketers – in today’s environment your internet marketing and web site need to convey trust, ease and security more than ever before. […]
Starting tomorrow, 9/11 of all days, I’ll be on the road and hoping to see lots old and new friends. Tomorrow I am speaking at the JFAM:Live! Fall 2008 Symposium at the Bloomberg Building in NYC. JFAM is a catchy acronym for the Journal of Financial Advertising and Marketing, run by Bill and Samantha Wreaks. […]
You’ve got to love a book about direct marketing that has a big yellow starburst on the cover! And a big blue arrow telling you what’s inside! But wait…there’s more! 2,239 more fantastic ideas and thought starters to be exact! I was given this book back around 2001 and have loved it ever since. I […]
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