Back in November I commented that General Mills drastically changed the packaging of Raisin Nut Bran, a staple in my home. Many of you agreed with me that the new packaging was boring, unappetizing, generic and just plain bad. (Original post here.) Recently, we noticed that the old packaging had returned to the shelves. At […]

The New York Times reported yesterday that Tropicana is reverting to its familiar orange juice packaging after hearing from upset consumers and bloggers. From the article: The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look. Some of those commenting […]

In yet another example of a new packaging design trend that turns “Branding” into “Blanding”, Sierra Mist has changed their logo and bottle design. As with other packaging redesigns I have seen recently, there is nothing “New and Improved” about the drink, no special promotion, no advertising campaign or any other reason I can see […]

In another brilliant example of throwing design and branding out the window, Tropicana has decided to genericize their brand and the packaging of their top selling product. And so, I will go on a rant…. Having lived in Florida for over a decade, and graduated from the University of Florida (Go Gators!), I know something […]

It’s time for a rant. Some genius at General Mills has decided that the Raisin Nut Bran box needs an extreme makeover. There is no change to the cereal itself, and no large advertising campaign to drive more consumers to sample the product, no in store merchandisers or big end cap displays. Not as far […]